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the straps

Watches have been worn on the wrist for over 140 years, and the strap has always been considered the last piece of the puzzle. We honor and respect the watch, it’s movement, bezel and crown—but we think it’s time the strap stepped up its game.

attention to detail

Our straps are used on everything from Tudor’s to Timex’s & Sinn’s to Shinola’s. Our style is inspired by storied Savile Row tailors and new wave made to measure shops. There isn’t a detail we won’t obsess over and we’re insistent on quality.

the finest fabrics

Through shearing, grading, scouring, carding and weaving, the world’s most renowned textile mills produce fabrics in every color and pattern. We use these materials as both the foundation and facade to craft our straps.

Shop this season’s strap collection.


We pay homage to the artisanship of bespoke suiting by creating a look that can be dressed up with the most sartorial of looks but also pair with sneakers and denim. Each fabric is carefully chosen to coordinate well with anything from a white t-shirt to a 3 piece suit.

durable construction

Each strap is constructed with a limited run of luxury milled cloth sewn on genuine leather. We use a turned edge stitch for both functionality and aesthetics; durable & dope. We put a baker’s dozen notches on our Nato straps to fit a wide range of wrist sizes.