About Us

About Us

210 East Oak is a Chicago-inspired brand that gets its name from Chicago’s luxury retail division on Oak Street. The line as a whole is inspired by the fashion industry and pays homage to classic patterns like Hounds tooth, Herringbone and Plaids that are seen throughout the design of the watch and it’s many strap options.

With menswear at it’s core, the straps are all made exclusively using Luxury Suiting fabrics from storied fabric mills such as Holland & Sherry, Zegna, Loro Piana, Dormeuil, Scabal and Ariston with Genuine Leather inner linings for durability. 210 East Oak is proud to be the first line of watch straps that can make this claim.

The idea behind starting the brand was to make watch straps that were easily interchangeable and would provide another great accent accessory to a T-shirt and jeans, a full suit, and everything in between and doing so at an affordable price point. Both the NATO strap and quick release strap designs allow for seamless interchangeability, which we hold as the core function and purpose of our collections.

You can expect to see new collections released from us throughout the year and as we continue to grow we will be launching new leather accessories of all kinds featuring unique accent details from our signature fabrics. You can also sign up for our email list here to be the first to know about our new strap releases.

Timeless Cool

Durable fabrics backed with durable leather yields a longer lasting strap. One that won’t wear down but that will age beautifully. Coupled with the timeless patterns in our lineup, your 210 E. Oak strap will be a staple that stands the test of time.

Seamless Compatibility

Accented with a clean, chrome buckle, each of our artisanal fabrics will look smart and polished on your wrist. We developed a collection of straps that pair with almost any watch in the world, including the Apple Watch. Click Here to see some of our suggested watch makers.

Learn about our wholesale program.

Curated Collections

Like the fashion industry’s calendar, we release seasonal straps for Spring/Summer & Fall/Winter. Our trips to fabric shows and meetings with mills allow us to stay ahead of the game and produce a collection that’s always on point.